The Sound 135 Million Achievements
Strava
to celebrate the success of millions of its users in 2024. Produced in-house, the film captures the joy and energy of achievement in many forms, wrapped neatly in a fast-paced, stylised edit full of clever 2D animation and user-generated content.
The Sound
I was approached to carve out the sound of optimism with a rhythmic electronic score and vibrant sound design. Inspired by ticking clocks, the driving music was set to time, layered with gritty synths, and interwoven with fast-paced sound design. The aim was to showcase, with enthusiasm, all of the incredible milestones Strava users achieved throughout the year through sound and music.