Protect This House: A Spine-tingling Ode to Redemption
Under Armour's cinematic, spine-tingling film, directed by Iconoclast's Jonas Lindstroem, follows a downtrodden football team facing a loss at half-time during an important final. Packed with an electric tension, the film documents the trials and tribulations of training in competitive sports and the mental hardships that need to be overcome in order to win. Created by 72andSunny Amsterdam, the film coalesces around Under Armour's age-old mantra - 'Protect This House'.
The Music + Sound
The film is built around this chant, and so I was tasked with embedding it into the music and a soundscape of electrifying moments - from screaming heads in ice baths to tense training regimes, the film is a whirlwind of intense moments of physical and mental testing. The film is both intimate and grand - I had to capture that raw, visceral sense of determination. The impact of lockers in the opening scenes was a key signifying element in building the energy of the film from the humble locker room to a powerful, spinetingling climax.